Hero Esports · six-week study · Portugal
Portuguese Youth Esports — Research Hub
A six-week study of how 13-18 year olds in Portugal watch esports and buy merchandise, run as desk research pending a survey — sources logged claim by claim, estimates labelled, gaps left visible.
The answer in three lines
Portugal is underdeveloped with real potential, but demand does not currently warrant Hero action.
Brazil’s opportunity is title-shaped, via Honor of Kings, not market-shaped.
Merchandise is the clearest near-term revenue line, but it rests on one estimated input.
Contents
01Portugal
Market
Which games have a real domestic scene, and who plays them.
League
How big the biggest domestic league actually is.
Organisations
Which orgs carry the market, and which of them could sell merchandise.
Content
Where 13-18s watch, in what format, and in which language.
Merchandise
What they buy, what they pay, and what stops them.
Events
Where the audience physically gathers, and the only hard counts in PT esports.
Circuit
The competitions that actually run here, and who operates them.
02Brazil
Scale
How much bigger Brazil is, measured like for like.
Language
Why every language filter returns Brazil, and what that reach is worth.
Media Layer
Free-to-air TV and creator broadcasters — where the audience moved.
Measurement
What an untracked broadcast layer does to the numbers, and whether Portugal can copy it.
Honor of Kings
One of four national leagues left — and Hero already has a seat.
The Case
Testbed or scale: the argument for and against Brazil as the entry point.